B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
5.1%
5.1% -- reply rate for cold B2B email campaigns (2025)
The average cold B2B email campaign achieves a 5.1% reply rate in 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5.1%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
82
Source
SalesHive
Primary
Tier A
https://saleshive.com/blog/boosting-cold-email-engagement-comprehensive-techniques-for-converting-le… ↗
Source Article
Boosting Cold Email Engagement: Comprehensive Techniques for Converting Leads to Meetings
Boosting Cold Email Engagement: Comprehensive Techniques for Converting Leads to Meetings
On this page
- Introduction
- 1. Know Your Numbers: Modern Cold Email Benchmarks
- 2. Foundation: List Quality, Relevance, and Deliverability
- 3. Getting Opened: Subject Lines, Timing, and First Impressions
- …
Original Research
SalesHive
· Original study ↗
Methodology
B2B Email Deliverability Report (2025)
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
cold B2B email campaigns: 5.1% reply rate. Source: SalesHive (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cold-email-reply-rate-2025
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<blockquote cite="https://lighthousedata.io/data/cold-email-reply-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.1%</strong> -- reply rate for cold B2B email campaigns<br><small>Source: SalesHive (2025) · <a href="https://lighthousedata.io/data/cold-email-reply-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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