B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
14%
14% -- response rate for cold email marketing for B2B SaaS (2019)
According to ConstantContact, the average response rate for business emails sits around 14%.
- Represents the lower end of a range (14% to 23%) reported for business emails generally, attributed to ConstantContact
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
70
Methodology
45
Freshness
95
Sources (3)
LighterCapital
Primary
Tier B
https://www.lightercapital.com/blog/cold-email-marketing-saas-customer-acquisition ↗
Source Article
Cold Email Marketing: SaaS Strategies for Customer Acquisition
Cold Email Marketing: SaaS Strategies for Customer Acquisition
- Jan 31, 2019
- 8 min read
Updated: Jul 18, 2024
Many SaaS companies have huge success using cold email marketing to grow their business, while others end up frustrated with little to show for their efforts. If email marketing is still …
Also cited by
clinicaltrialvanguard.com
https://www.clinicaltrialvanguard.com/
2026-08-15
ppc.land
https://ppc.land/
2026-08-15
Original Research
LighterCapital
· Original study ↗
Methodology
According to ConstantContact and MailChimp
Segmentation
IndustrySaaS
RoleAll marketers
Channelemail
Cite this stat
Plain Text
cold email marketing for B2B SaaS: 14% response rate. Source: LighterCapital (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cold-email-marketing-saas-response-rates
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<blockquote cite="https://lighthousedata.io/data/cold-email-marketing-saas-response-rates" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- response rate for cold email marketing for B2B SaaS<br><small>Source: LighterCapital (2019) · <a href="https://lighthousedata.io/data/cold-email-marketing-saas-response-rates" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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