B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$12
$12 -- cost per lead for Cold email lead generation (2026-01)
A five-person marketing agency targeting SaaS startups achieved a cost per lead of $12 through a targeted cold email campaign.
- Anonymized real-world scenario / case study example
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$12
Unit
Currency Usd
Data Vintage
2026-01
Entity
Sample Size
47
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Lead Scrape
Primary
Tier B
https://www.leadscrape.com/b2b-lead-generation-guide.html ↗
Source Article
B2B Lead Generation: Complete Guide (2026)
New to B2B lead generation? Start with sections 1 and 3 to understand the basics, then jump to section 5 for a decision framework matched to your business stage and budget. If you already know the fundamentals, skip ahead to tools and software or common mistakes.
What Is B2B Lead Generation?
B2B lea…
Original Research
Lead Scrape
· Original study ↗
Methodology
Cost per lead for a five-person marketing agency targeting SaaS startups.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Cold email lead generation: $12 cost per lead. Source: Lead Scrape (2026-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cold-email-lead-generation-cost-per-lead
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<blockquote cite="https://lighthousedata.io/data/cold-email-lead-generation-cost-per-lead" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$12</strong> -- cost per lead for Cold email lead generation<br><small>Source: Lead Scrape (2026-01) · <a href="https://lighthousedata.io/data/cold-email-lead-generation-cost-per-lead" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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