B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
30%
30% -- technology adoption for CMOs (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
50
Methodology
45
Freshness
78
Source
Boston Consulting Group
Primary
Tier A
https://africanmarketingconfederation.org/over-70-of-cmos-plan-to-spend-big-on-genai-over-next-three… ↗
Source Article
Dentsu Creative 2025 CMO Report “Agents of Reinvention: Marketing at the Intersection of AI and Human Ingenuity” - Roastbrief US
LONDON, September 16, 2025, Dentsu Creative has today released its annual global CMO Report, revealing that artificial intelligence is no longer “emerging” — it is embedded in everyday marketing practice — and that the value of human creativity, empathy, and cultural intelligence is more important t…
Original Research
Boston Consulting Group
· Original study ↗
Methodology
Survey conducted by Boston Consulting Group in April and May 2025.
Methodology documented
Segmentation
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Cite this stat
Plain Text
CMOs: 30% technology adoption. Source: Boston Consulting Group (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmos-video-generation-focus-2025
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<blockquote cite="https://lighthousedata.io/data/cmos-video-generation-focus-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- technology adoption for CMOs<br><small>Source: Boston Consulting Group (2025) · <a href="https://lighthousedata.io/data/cmos-video-generation-focus-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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