B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3,000,000
3,000,000 -- campaign reach for CloseUp #FreeToLove campaign at Sao Paulo Pride Parade (2023)
The CloseUp #FreeToLove campaign reached 3 million people at the Sao Paulo Pride Parade.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3,000,000
Unit
Count
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
OLIVER
Primary
Tier B
https://za.oliver.agency/close-up-2/ ↗
Source Article
Close Up 2 - OLIVER South Africa
CloseUp: getting up close and personal
As a brand that promotes closeness among people, OLIVER and CloseUp launched a global campaign called #FreeToLove, which promoted the freedom to love without prejudice, regardless of race, gender identity, religion or age.
The idea
A survey revealed that only 6…
Original Research
OLIVER
· Original study ↗
Methodology
Agency case study reporting campaign results
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CloseUp #FreeToLove campaign at Sao Paulo Pride Parade: 3,000,000 campaign reach. Source: OLIVER (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/closeup-freetolove-parade-reach
HTML Embed
<blockquote cite="https://lighthousedata.io/data/closeup-freetolove-parade-reach" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3,000,000</strong> -- campaign reach for CloseUp #FreeToLove campaign at Sao Paulo Pride Parade<br><small>Source: OLIVER (2023) · <a href="https://lighthousedata.io/data/closeup-freetolove-parade-reach" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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