B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
14%
14% -- invalid click rate for search advertising (2024)
Click fraud impacts 14% of all clicks on searches globally.
- Based on an analysis of over 1.8 billion clicks from campaigns across more than 70 countries
Lighthouse Research Team
Last verified:
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Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Top Click Fraud Trends 2024 - ClickPatrol
Top Click Fraud Trends 2024
Abisola Tanzako | Sep 11, 2024
Staying ahead of click fraud trends is important to prevent the occurence of fraudulent and fake clicks on your ads
Click fraud, the harmful act of creating invalid clicks on online ads, remains a big problem for digital advertisers. As glob…
Methodology
Based on analysis of over 1.8 billion clicks from campaigns in more than 70 countries
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 | 11% | |
| 2023 | 11% | 0% |
| 2024 (current) | 14% | +27.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
search advertising: 14% invalid click rate. Source: (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/click-fraud-share-of-search-clicks
HTML Embed
<blockquote cite="https://lighthousedata.io/data/click-fraud-share-of-search-clicks" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- invalid click rate for search advertising<br><small>Source: (2024) · <a href="https://lighthousedata.io/data/click-fraud-share-of-search-clicks" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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