B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
7%
7% -- brand recall for Chrysler Super Bowl 2014 ad (Bob Dylan spot) (2014)
Only 7% of viewers realized Chrysler's 2014 Super Bowl ad featuring Bob Dylan was for Chrysler.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Unruly
Primary
Tier A
https://unruly.co/blog/article/2014/06/08/7-key-findings-science-sharing-2014-white-paper/ ↗
Source Article
7 Key Findings From The Science of Sharing 2014 White Paper
Original Research
Unruly
· Original study ↗
Methodology
Unruly viewer testing of Chrysler's Bob Dylan Super Bowl 2014 ad; percentage of viewers correctly identifying the brand
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Chrysler Super Bowl 2014 ad (Bob Dylan spot): 7% brand recall. Source: Unruly (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chrysler-dylan-ad-brand-recall-2014
HTML Embed
<blockquote cite="https://lighthousedata.io/data/chrysler-dylan-ad-brand-recall-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- brand recall for Chrysler Super Bowl 2014 ad (Bob Dylan spot)<br><small>Source: Unruly (2014) · <a href="https://lighthousedata.io/data/chrysler-dylan-ad-brand-recall-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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