B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
35%
35% -- ecommerce share of retail sales for China e-commerce sector (2019)
According to eMarketer, over 35% of total retail sales in China were made online in 2019.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier B
https://www.smartzer.com/single-post/live-stream-shopping-in-china-is-changing-the-face-of-e-commerc… ↗
Source Article
LIVE STREAM SHOPPING IN CHINA IS CHANGING THE FACE OF E COMMERCE AS WE KNOW IT
- Daisy Smail
LIVE STREAM SHOPPING IN CHINA IS CHANGING THE FACE OF E COMMERCE AS WE KNOW IT
Updated: Jul 15
Live shopping in China has boomed over the past year; it is now estimated to be worth over $60 billion annually, and this trajectory is showing no signs of stopping.
Livestream shopping first…
Original Research
eMarketer
· Original study ↗
Methodology
Attributed to eMarketer; article notes this is roughly three times higher than the equivalent US share
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
China e-commerce sector: 35% ecommerce share of retail sales. Source: eMarketer (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/china-ecommerce-share-retail-2019
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<blockquote cite="https://lighthousedata.io/data/china-ecommerce-share-retail-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- ecommerce share of retail sales for China e-commerce sector<br><small>Source: eMarketer (2019) · <a href="https://lighthousedata.io/data/china-ecommerce-share-retail-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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