B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18%
18% -- ad spend growth rate for China advertising industry (2008)
China's advertising investment growth rate is 18% per year.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2008
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Sources (2)
ZenithOptimedia
Primary
Tier C
https://prnoticias.com/2007/07/04/la-inversion-publicitaria-mundial-aumentara-por-las-olimpiadas/ ↗
Source Article
La inversión publicitaria mundial aumentará por las olimpiadas | PR Noticias
Durante los próxos JJOO, el gobierno chino controlará todos los emplazamientos y contenidos de los anuncios. Grandes otunidades se abren en el panorama publicitario, pues una quinta parte de toda la inversión publicitaria en ese país estará relacionada con la celebración de los JJ.OO, lo cual unido …
Also cited by
statista.com
https://www.statista.com/
2026-08-17
Original Research
ZenithOptimedia
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
China advertising industry: 18% ad spend growth rate. Source: ZenithOptimedia (2008). Via Lighthouse Intelligence -- https://lighthousedata.io/data/china-ad-spend-growth-2008
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<blockquote cite="https://lighthousedata.io/data/china-ad-spend-growth-2008" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- ad spend growth rate for China advertising industry<br><small>Source: ZenithOptimedia (2008) · <a href="https://lighthousedata.io/data/china-ad-spend-growth-2008" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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