B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- brand recall for Checkout TV Network (2008)
The 2008 CheckoutTV Recall Study found that average consumer brand recall was 60 percent for ads on Checkout TV Network.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2008
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
80
Source
GfK Custom Research North America
Primary
Tier A
https://www.adweek.com/brand-marketing/study-consumers-connect-tv-screens-checkout-lines-111834/ ↗
Source Article
Study: Consumers Connect With TV Screens in Checkout Lines
Consumers are checking out TV screens at the checkout counter, according to a proprietary study conducted by GfK Custom Research North America for Premier Retail Networks, which operates Checkout TV Network.
The 2008 CheckoutTV Recall Study found that on average, consumer brand recall was 60 percent…
Original Research
GfK Custom Research North America
· Original study ↗
Methodology
Proprietary study conducted by GfK Custom Research North America for Premier Retail Networks.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
Checkout TV Network: 60% brand recall. Source: GfK Custom Research North America (2008). Via Lighthouse Intelligence -- https://lighthousedata.io/data/checkout-tv-brand-recall-2008
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<blockquote cite="https://lighthousedata.io/data/checkout-tv-brand-recall-2008" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- brand recall for Checkout TV Network<br><small>Source: GfK Custom Research North America (2008) · <a href="https://lighthousedata.io/data/checkout-tv-brand-recall-2008" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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