B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
55%
55% -- checkout abandonment rate for SaaS company suppressing chat at checkout (2026)
A SaaS company experienced a 55% checkout abandonment rate prior to suppressing chat on their pricing page.
- Represents the baseline abandonment rate prior to reduction to 38%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
alhena.ai
Primary
Tier C
https://alhena.ai/blog/chat-widget-design-ecommerce-conversions/ ↗
Source Article
7 Chat Widget Design Fixes That Actually Boost Conversions
Original Research
alhena.ai
· Original study ↗
Methodology
Single-company case; reduced from 55% to 38%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SaaS company suppressing chat at checkout: 55% checkout abandonment rate. Source: alhena.ai (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/checkout-abandonment-55-to-38
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<blockquote cite="https://lighthousedata.io/data/checkout-abandonment-55-to-38" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- checkout abandonment rate for SaaS company suppressing chat at checkout<br><small>Source: alhena.ai (2026) · <a href="https://lighthousedata.io/data/checkout-abandonment-55-to-38" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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