B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
11.4%
11.4% -- conversion rate for ChatGPT-referred ecommerce visits (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
11.4%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
86
Sources (2)
Similarweb
Primary
Tier A
https://sitetips.info/what-is-ai-search-optimization-why-marketers-should-care/ ↗
Source Article
What is AI search optimization? (& why marketers should care) - SITE TIPS.info
AI search optimization is the practice of improving brands’ odds of being cited and mentioned by answer engines like ChatGPT, Gemini, and AI Overviews. The traffic it earns is small but high-intent. Across more than 1,200 publisher and news sites, visitors referred by AI tools signed up at roughly 1…
Also cited by
2026-09-21
Original Research
Similarweb
· Original study ↗
Methodology
According to Similarweb’s 3rd Annual Global Ecommerce Report
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
ChatGPT-referred ecommerce visits: 11.4% conversion rate. Source: Similarweb (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chatgpt-ecommerce-conversion-rate
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<blockquote cite="https://lighthousedata.io/data/chatgpt-ecommerce-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11.4%</strong> -- conversion rate for ChatGPT-referred ecommerce visits<br><small>Source: Similarweb (2023) · <a href="https://lighthousedata.io/data/chatgpt-ecommerce-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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