C
Evidence Grade C
Use with Hedging
Dated
22%
22% -- click through rate for Catalog Ads with product brands (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Confect.io
Primary
Tier A
https://confect.io/blog/brand-in-dynamic-product-ads ↗
Source Article
The ultimate guide for showing product brands in Catalog Ads - Confect.io
The ultimate guide for showing product brands in Catalog Ads
May 15, 2023
Brands help consumers buy the best product for them.
Showing the brand in your Catalog Ads is an easy way to help the consumer understand the product better - by knowing which manufacturer that produced it - and how that produ…
Original Research
Confect.io
· Original study ↗
Methodology
Average improvement when showing product brands in Catalog Ads.
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Catalog Ads with product brands: 22% click through rate. Source: Confect.io (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/catalog-ads-brand-click-through-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/catalog-ads-brand-click-through-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- click through rate for Catalog Ads with product brands<br><small>Source: Confect.io (2023) · <a href="https://lighthousedata.io/data/catalog-ads-brand-click-through-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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