B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
14%
14% -- day 7 retention rate for Top casual mobile games (2025)
Top casual mobile game titles ended 2025 with approximately 14–15% Day 7 retention.
- Reported as an approximate range (14–15%)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sensor Tower
Primary
Tier B
https://www.gamebizconsulting.com/blog/mobile-game-user-acquisition-stats-trends-2026 ↗
Source Article
Mobile Game User Acquisition Trends 2026: Stats & Benchmarks
Mobile gaming's growth story has always been told in downloads. More installs meant more revenue, more engagement, more everything, and for most of the industry's first decade, that logic held. But not anymore. Global app downloads grew just 0.8% in 2025. The era of volume-led growth is not slowing …
Original Research
Sensor Tower
· Original study ↗
Methodology
Range 14-15%; mid-core holds at 20-21%
Methodology documented
Segmentation
IndustryGaming
Channelcontent
Cite this stat
Plain Text
Top casual mobile games: 14% day 7 retention rate. Source: Sensor Tower (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/casual-d7-retention-2025
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<blockquote cite="https://lighthousedata.io/data/casual-d7-retention-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- day 7 retention rate for Top casual mobile games<br><small>Source: Sensor Tower (2025) · <a href="https://lighthousedata.io/data/casual-d7-retention-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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