B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

20%

20% -- conversion rate for e-commerce sector (2023)

Name: Conversion Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-06-23

2023 · Omnichat

Using Omnichat automated cart reminder push notifications yields an average conversion rate close to 20% for e-commerce merchants.

The source text notes the conversion rate is 'nearly 20%' (接近 20%) rather than exactly 20%.

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Attribution: Omnichat View source

Lighthouse Research Team

Last verified: 2026-06-30 · How we verify data →

Source verified Evidence graded

Value

20%

Unit

Percentage

Data Vintage

2023

Entity

e-commerce sector

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

66/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Omnichat Primary Tier A

https://blog.omnichat.ai/tw/marketing-beginner-guide/ ↗

Confidence: 65/100 Vintage: 2023 Channel: Cc Extraction

Source Article

Connaissez-vous le «Payment Moment of Truth» (PMOT) ?

Connaissez-vous le «Payment Moment of Truth» (PMOT) ? [Contenu réalisé en partenariat avec Ingenico ePayments] Quels sont les moments clés dans un cycle d’achat et de consommation? En 2006, Procter & Gamble répond à cette question en identifiant deux «moments de vérité» (Moments of Truth, MOT): la v…

Original Research

Omnichat · Original study ↗

Methodology

Average conversion rate from cart reminders.

Trend Over Time

Period	Value	Change
2023 (current)	20%
2025	3.65%	-81.8%

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

e-commerce sector: 20% conversion rate. Source: Omnichat (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cart-reminder-conversion-rate-2023

HTML Embed

<blockquote cite="https://lighthousedata.io/data/cart-reminder-conversion-rate-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- conversion rate for e-commerce sector<br><small>Source: Omnichat (2023) · <a href="https://lighthousedata.io/data/cart-reminder-conversion-rate-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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