B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
12%
12% -- cart abandonment reason percentage for online shoppers (2021)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
4,200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Sources (5)
Comarketing-News
Primary
Tier A
https://comarketing-news.fr/e-commerce-les-solutions-de-paiement-ne-sont-plus-une-option/ ↗
Source Article
E-commerce : les solutions de paiement ne sont plus une option | Comarketing-News
L’objectif principal de tout vendeur, chef d’entreprise ou directeur marketing est d’augmenter son chiffre d’affaires. Les e-commerçants ne dérogent pas à cette réalité.
Cependant, dans la gestion de leurs plateformes de vente en ligne, nombreux sont les propriétaires ou gestionnaires de sites e-com…
Also cited by
statista.com
https://www.statista.com/
2026-08-15
triplewhale.com
https://www.triplewhale.com/
2026-08-15
forbes.com
https://www.forbes.com/
2026-08-15
amraandelma.com
https://www.amraandelma.com/
2026-08-15
Original Research
Comarketing-News
· Original study ↗
Methodology
Survey of online shoppers who abandoned their carts.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 (current) | 49% | |
| 2021 (current) | 19% | -61.2% |
| 2021 (current) | 18% | -5.3% |
| 2021 (current) | 12% | -33.3% |
| 2021 (current) | 4% | -66.7% |
Segmentation
Channelrss_feed
Cite this stat
Plain Text
online shoppers: 12% cart abandonment reason percentage. Source: Comarketing-News (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cart-abandonment-reasons-2021-12
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cart-abandonment-reasons-2021-12" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- cart abandonment reason percentage for online shoppers<br><small>Source: Comarketing-News (2021) · <a href="https://lighthousedata.io/data/cart-abandonment-reasons-2021-12" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.