B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
39%
39% -- cart abandonment reason percentage for eCommerce industry (2026)
Unexpected or too high extra costs account for 39% of cart abandonment instances in eCommerce.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
78
Source
Baymard Institute
Primary
Tier A
https://gempages.net/ja/blogs/shopify/reduce-cart-abandonment-rate ↗
Source Article
How to Reduce Cart Abandonment Rate + Recovery Tips
How to Reduce Cart Abandonment Rate + Recovery Tips [2026]
Cart abandonment is one of the biggest barriers between you and your revenue goal.
It hurts when your site visitors are almost there — but won’t go for the purchase, especially when you’re spending lots of money on ads.
That’s why we’ve crea…
Original Research
Baymard Institute
· Original study ↗
Methodology
Percentage of users reporting unexpected or too high extra costs as a reason for cart abandonment.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
eCommerce industry: 39% cart abandonment reason percentage. Source: Baymard Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cart-abandonment-reason-high-extra-costs-2026
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<blockquote cite="https://lighthousedata.io/data/cart-abandonment-reason-high-extra-costs-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- cart abandonment reason percentage for eCommerce industry<br><small>Source: Baymard Institute (2026) · <a href="https://lighthousedata.io/data/cart-abandonment-reason-high-extra-costs-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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