B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
26%
26% -- cart abandonment reason percentage for eCommerce shoppers (2023)
26% of eCommerce shoppers abandon their shopping carts because the website required them to create an account.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
76
Source
Aureate Labs
Primary
Tier A
https://aureatelabs.com/blog/reduce-shopping-cart-abandonment/ ↗
Source Article
Top 10 Proven Ways to Reduce Shopping Cart Abandonment Rate
Top 10 Proven Ways to Reduce Shopping Cart Abandonment Rate
If you ask any eCommerce business store owner, one thing that keeps them all up all night in stress is the high shopping cart abandonment rate.
As a user, we all have done this at one time or the other! We visit a store, check a few product…
Original Research
Aureate Labs
· Original study ↗
Methodology
Percentage of shoppers abandoning carts due to the requirement to create an account.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 (current) | 48% | |
| 2023 (current) | 26% | -45.8% |
| 2023 (current) | 25% | -3.8% |
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
eCommerce shoppers: 26% cart abandonment reason percentage. Source: Aureate Labs (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/account-creation-cart-abandonment-reason-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/account-creation-cart-abandonment-reason-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- cart abandonment reason percentage for eCommerce shoppers<br><small>Source: Aureate Labs (2023) · <a href="https://lighthousedata.io/data/account-creation-cart-abandonment-reason-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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