B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
17%
17% -- cart abandonment due to long checkout for Ecommerce shoppers (2022)
17% of cart abandonment cases are caused by overly long or complex checkout processes according to a 2022 Baymard survey.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier B
https://supporthost.com/what-is-magento/ ↗
Source Article
What is Magento? (2026) - SupportHost
In this article, What is Magento?, we are going to find out what Magento is, how it has evolved since its first version and how it has managed to get a slice of the market among ecommerce CMSs.
We will go over the differences between Magento 1 and 2 and see which features distinguish the Open Source…
Original Research
Baymard Institute
· Original study ↗
Methodology
Baymard survey on cart abandonment causes, updated 2022
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ecommerce shoppers: 17% cart abandonment due to long checkout. Source: Baymard Institute (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cart-abandonment-long-checkout-2022
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<blockquote cite="https://lighthousedata.io/data/cart-abandonment-long-checkout-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- cart abandonment due to long checkout for Ecommerce shoppers<br><small>Source: Baymard Institute (2022) · <a href="https://lighthousedata.io/data/cart-abandonment-long-checkout-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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