B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
17%
17% -- cart abandonment due to long checkout for Online shoppers with abandoned carts (2026)
Among online shoppers abandoning carts (excluding those just browsing), 17% cited a long checkout process as the reason.
- Excludes shoppers who were just browsing
- Focuses on solvable cart abandonment causes
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier C
https://www.atropim.com/it/blog/distribuzione-dei-contenuti-di-prodotto-per-i-fornitori ↗
Source Article
Distribuzione dei dati di prodotto per fornitori: cos'è, consigli e best practice
Original Research
Baymard Institute
· Original study ↗
Methodology
Baymard Institute cart abandonment reasons data excluding 'just browsing' shoppers; cited by secondary source atropim.com.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Online shoppers with abandoned carts: 17% cart abandonment due to long checkout. Source: Baymard Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/baymard-cart-abandonment-long-checkout
HTML Embed
<blockquote cite="https://lighthousedata.io/data/baymard-cart-abandonment-long-checkout" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- cart abandonment due to long checkout for Online shoppers with abandoned carts<br><small>Source: Baymard Institute (2026) · <a href="https://lighthousedata.io/data/baymard-cart-abandonment-long-checkout" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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