B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
18%
18% -- abandonment reason share for Ecommerce shoppers (2026)
18% of ecommerce shoppers abandon carts because the checkout is too long or complicated.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier A
https://kirro.io/how-to-increase-shopify-conversion-rate ↗
Source Article
How to Increase Shopify Conversion Rate: 7 Fixes
You can increase your conversion rate on Shopify by fixing specific pages: product pages, collection pages, checkout, and your site speed. The average Shopify store converts at 1.4% (Littledata, 2,800 stores). The top 20% hit 3.2%. The difference isn’t magic. It’s a handful of changes you can make t…
Original Research
Baymard Institute
· Original study ↗
Methodology
Baymard Institute cart abandonment research
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2026 (current) | 18% | |
| 2026 (current) | 19% | +5.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ecommerce shoppers: 18% abandonment reason share. Source: Baymard Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cart-abandonment-long-checkout
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cart-abandonment-long-checkout" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- abandonment reason share for Ecommerce shoppers<br><small>Source: Baymard Institute (2026) · <a href="https://lighthousedata.io/data/cart-abandonment-long-checkout" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.