B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
18%
18% -- abandonment reason share for US online shoppers abandoning carts due to long/complicated checkout process (2025)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
4,560
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier C
https://forgecro.com/shopify-cart-abandonment-strategies/ ↗
Source Article
Shopify Cart Abandonment Strategies: 13 Tactics to Recover Lost Revenue (2026) - forgecro.com
Shopify Cart Abandonment Strategies: 13 Tactics to Recover Lost Revenue (2026)
You’re losing money every single hour your Shopify store is live. The average ecommerce cart abandonment rate sits at 70.19% globally, according to the Baymard Institute’s 2025 meta-study of 49 sources — meaning roughly 7…
Original Research
Baymard Institute
· Original study ↗
Methodology
Share of abandoning shoppers citing each reason; UX research survey of 4,560 U.S. adult online shoppers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US online shoppers abandoning carts due to long/complicated checkout process: 18% abandonment reason share. Source: Baymard Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/baymard-complicated-checkout-abandonment-18
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<blockquote cite="https://lighthousedata.io/data/baymard-complicated-checkout-abandonment-18" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- abandonment reason share for US online shoppers abandoning carts due to long/complicated checkout process<br><small>Source: Baymard Institute (2025) · <a href="https://lighthousedata.io/data/baymard-complicated-checkout-abandonment-18" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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