B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
41%
41% -- cart abandonment email open rate for e-commerce email campaigns (2026)
Cart abandonment emails achieve open rates between 41% and 45%.
- Reported as a range from 41% to 45%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
92
Source
salesso.com
Primary
Tier A
https://salesso.com/blog/cart-abandonment-statistic/ ↗
Source Article
Cart Abandonment Stats 2024: 70% Leave Without Buying - Sales So
Cart Abandonment Statistics: The Ultimate 2026 Guide (70% Leave Without Buying)
- Sophie Ricci
- Views : 28,543
Table of Contents
Cart Abandonment Statistics
- Global cart abandonment rate is 70.19% – meaning 7 out of every 10 people who add items to their cart leave without buying
- $18 billion in …
Original Research
salesso.com
· Original study ↗
Methodology
Range reported as 41-45%
Methodology documented
Segmentation
IndustryeCommerce
Channelemail
Cite this stat
Plain Text
e-commerce email campaigns: 41% cart abandonment email open rate. Source: salesso.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cart-abandonment-email-open-rate
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<blockquote cite="https://lighthousedata.io/data/cart-abandonment-email-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- cart abandonment email open rate for e-commerce email campaigns<br><small>Source: salesso.com (2026) · <a href="https://lighthousedata.io/data/cart-abandonment-email-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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