B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
91%
91% -- video completion rate for Captioned online videos (2025)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PLYMedia
Primary
Tier C
https://zapcap.ai/blog/5-unexpected-benefits-of-adding-captions-to-your-videos/ ↗
Source Article
5 Unexpected Benefits of Adding Captions to Your Videos
5 Unexpected Benefits of Adding Captions to Your Videos
By Jessica B
· 5 minutes read
Creating a great video is only half the battle for video content creators. You will hustle your way to get an engaging script, stunning visuals, and maybe even some top-notch voiceovers. But something’s still missi…
Original Research
PLYMedia
· Original study ↗
Methodology
Cites PLYMedia research comparing completion rates of captioned (91%) vs non-captioned (66%) videos
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Captioned online videos: 91% video completion rate. Source: PLYMedia (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/captioned-video-completion-rate-91pct
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<blockquote cite="https://lighthousedata.io/data/captioned-video-completion-rate-91pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- video completion rate for Captioned online videos<br><small>Source: PLYMedia (2025) · <a href="https://lighthousedata.io/data/captioned-video-completion-rate-91pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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