B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
3%
3% -- conversion loss rate for web forms (2021)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
50
Methodology
45
Freshness
95
Sources (3)
Unknown
Primary
Tier C
https://wpforms.com/research-based-tips-to-improve-contact-form-conversions/ ↗
Source Article
15 Form Conversion Best Practices (Backed by Research)
Interested in learning about form conversion best practices? As digital marketers, we spend hours each day working on lead generation form strategies that engage and convert users.
A lot of times we forget about the importance of optimizing and tweaking our contact forms for maximum conversions. So …
Also cited by
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https://www.forbes.com/
2026-08-19
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https://www.amraandelma.com/
2026-08-19
Original Research
Unknown
· Original study ↗
Methodology
One study shows
Segmentation
Industrymarketing
Cite this stat
Plain Text
web forms: 3% conversion loss rate. Source: Unknown (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/captcha_conversion_loss
HTML Embed
<blockquote cite="https://lighthousedata.io/data/captcha_conversion_loss" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- conversion loss rate for web forms<br><small>Source: Unknown (2021) · <a href="https://lighthousedata.io/data/captcha_conversion_loss" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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