B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
7%
7% -- conversion loss rate for Website conversions (per 1-second page load delay) (2019)
A 1-second delay in page loading time leads to a 7 percent loss in conversions.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2019
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
brafton.com.au
Primary
Tier C
https://www.brafton.com.au/blog/strategy/10-quick-seo-wins-to-show-your-ceo-in-2018-ebook/ ↗
Source Article
10 quick SEO wins to show your CEO in 2019 [ebook] | Brafton
You’re new to your company or new to your role. Your CEO has agreed to a short-term investment in content marketing with vague goals of “better rankings” and “better SEO.”
What he or she really means is “measurable ROI.”
At minimum, an organic marketing strategy takes six months of work before ROI m…
Original Research
brafton.com.au
· Original study ↗
Methodology
Conversion loss attributed to a 1-second page load delay; original study not cited by publisher
Methodology documented
Segmentation
IndustryMedia
RegionAPAC
RoleSEO Specialist
Channelsearch
Cite this stat
Plain Text
Website conversions (per 1-second page load delay): 7% conversion loss rate. Source: brafton.com.au (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/1-second-page-delay-7-percent-conversion-loss
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<blockquote cite="https://lighthousedata.io/data/1-second-page-delay-7-percent-conversion-loss" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- conversion loss rate for Website conversions (per 1-second page load delay)<br><small>Source: brafton.com.au (2019) · <a href="https://lighthousedata.io/data/1-second-page-delay-7-percent-conversion-loss" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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