C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Current
7%
7% -- conversion loss rate for e-commerce websites (2026)
A one-second delay in page load time can result in a 7% decrease in conversions.
- Garbled/spun text in source ('one-2d put-off in page load time can result in a 7% bargain in conversions')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
50
Methodology
45
Freshness
95
Sources (4)
Merchmetric
Primary
Tier B
https://www.merchmetric.com/blog/transforming-browsers-into-buyers-techniques-for-product-page-conve… ↗
Source Article
Techniques for Product Page Conversion Success
Also cited by
wpfastestcache.com
https://www.wpfastestcache.com/blog/why-your-website-speed-is-the-competitive-ad…
2026-08-27
2026-08-11
Search Engine Journal
http://www.searchenginejournal.com/a-quick-and-dirty-guide-to-optimizing-your-1-…
2026-08-21
Original Research
Merchmetric
· Original study ↗
Methodology
A one-second delay in page load time can result in a 7% decrease in conversions.
Methodology documented
Segmentation
IndustryRetail
Channelmulti-channel
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
e-commerce websites: 7% conversion loss rate. Source: Merchmetric (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/product_page_load_time_conversion_loss
HTML Embed
<blockquote cite="https://lighthousedata.io/data/product_page_load_time_conversion_loss" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- conversion loss rate for e-commerce websites<br><small>Source: Merchmetric (2026) · <a href="https://lighthousedata.io/data/product_page_load_time_conversion_loss" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.