B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6.3%
6.3% -- ecommerce share of retail sales for Canadian retail sector (2020)
Online sales accounted for 6.3% of total retail sales in Canada in 2020.
- Excludes food and catering services
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Lighthouse Research Team
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Source verified
Evidence graded
Value
6.3%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GroupM
Primary
Tier B
https://dmxmarketing.com/canadian-ecommerce-grows-72-as-online-spending-continues-to-rise/ ↗
Source Article
Canadian ecommerce grows 72% as online spending continues to rise
- Online sales in Canada rose 72% through 2020, one of the largest eccommerce growth rates in the world, ahead of Australia, China, Germany, Japan and the US. This figure does not include food and catering services.
- In total, online sales made up 6.3% of all retail sales in Canada, a percentage mu…
Original Research
GroupM
· Original study ↗
Methodology
GroupM data on Canadian online retail sales share
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Canadian retail sector: 6.3% ecommerce share of retail sales. Source: GroupM (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/canada-online-retail-share-2020
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<blockquote cite="https://lighthousedata.io/data/canada-online-retail-share-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.3%</strong> -- ecommerce share of retail sales for Canadian retail sector<br><small>Source: GroupM (2020) · <a href="https://lighthousedata.io/data/canada-online-retail-share-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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