B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
8.1%
8.1% -- ecommerce share of retail sales for Canada e-commerce sector (2020)
Ecommerce accounted for 8.1% of all retail sales in Canada in 2020.
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Lighthouse Research Team
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Evidence graded
Value
8.1%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
eMarketer
Primary
Tier B
https://dmxmarketing.com/ecommerce-sales-in-canada-grew-20-in-2020-over-8-of-all-retail-sales/ ↗
Source Article
Ecommerce sales in Canada grew 20% in 2020, over 8% of all retail sales
- Statistics by eMarketer show that ecommerce grew 20.7% in 2020, a total of CA$52.04 billion, making up 8.1% of all retail sales in Canada
- A reluctance to visit brick and mortar stores due to the pandemic and the convenience offered by online shopping propelled ecommerce to new heights. It is exp…
Original Research
eMarketer
· Original study ↗
Methodology
eMarketer estimates cited by DMX Marketing
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Canada e-commerce sector: 8.1% ecommerce share of retail sales. Source: eMarketer (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/canada-ecommerce-retail-share-2020
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<blockquote cite="https://lighthousedata.io/data/canada-ecommerce-retail-share-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.1%</strong> -- ecommerce share of retail sales for Canada e-commerce sector<br><small>Source: eMarketer (2020) · <a href="https://lighthousedata.io/data/canada-ecommerce-retail-share-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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