B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
83
83 -- campaigns analyzed for CTV political advertising campaigns (2024)
Optimum Media analyzed 83 CTV political advertising campaigns with a median duration of approximately four weeks across varying budgets at the IP level.
- Data included in the study skews slightly to the left
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
83
Unit
Count
Data Vintage
2024
Entity
Sample Size
83
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Optimum Media
Primary
Tier A
https://www.optimum.media/blog/optimal-frequency ↗
Source Article
Frequency vs. Fatigue: Finding the Sweet Spot in Advertising — Optimum Media
Frequency vs. Fatigue: Finding the Sweet Spot in Advertising
The 2024 election didn’t just redefine the political landscape; it redefined how campaigns connect with voters. In a year dominated by streaming, one thing is clear: reach and frequency aren’t just metrics and must be the backbone of effec…
Original Research
Optimum Media
· Original study ↗
Methodology
IP-level analysis of 2024 election campaigns
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CTV political advertising campaigns: 83 campaigns analyzed. Source: Optimum Media (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/campaigns-analyzed-ctv-frequency-study
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<blockquote cite="https://lighthousedata.io/data/campaigns-analyzed-ctv-frequency-study" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83</strong> -- campaigns analyzed for CTV political advertising campaigns<br><small>Source: Optimum Media (2024) · <a href="https://lighthousedata.io/data/campaigns-analyzed-ctv-frequency-study" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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