B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
26%
26% -- unsubscribe rate reduction for Email campaigns with video (2024)
Campaign Monitor found that using videos in email campaigns can lower unsubscribe rates by almost 26%.
- The source specifies 'almost 26%'
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Campaign Monitor
Primary
Tier C
https://dejaflow.com/blog/2024/10/04/embed-video-in-email/ ↗
Source Article
How To Embed a Video in an Email: 4 Quick and Simple Ways
What do you think matters the most in effective communication? If you said it is the presentation, then you are right. Yes, presentation matters the most in communicating your ideas across individuals. You can make the presentation more engaging by embedding the images, videos, and graphs in them. V…
Original Research
Campaign Monitor
· Original study ↗
Methodology
Campaign Monitor research cited by DejaFlow blog
Methodology documented
Segmentation
IndustryMedia
RoleAll marketers
Channelemail
Cite this stat
Plain Text
Email campaigns with video: 26% unsubscribe rate reduction. Source: Campaign Monitor (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/campaign-monitor-video-unsubscribe-26pct
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<blockquote cite="https://lighthousedata.io/data/campaign-monitor-video-unsubscribe-26pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- unsubscribe rate reduction for Email campaigns with video<br><small>Source: Campaign Monitor (2024) · <a href="https://lighthousedata.io/data/campaign-monitor-video-unsubscribe-26pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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