B
Evidence Grade B
Graded
under review
Safe to Cite
Current
28%
28% -- unsubscribe rate reduction for companies using email segmentation effectively (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bigdataexchange.com
Primary
Tier C
http://www.bigdataexchange.com/real-time-segmentation-and-personalization-bdex-for-the-email-markete… ↗
Source Article
Real-Time Segmentation and Personalization: BDEX for the Email Marketer
Original Research
bigdataexchange.com
· Original study ↗
Methodology
Claim cited by BDEX; original research source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies using email segmentation effectively: 28% unsubscribe rate reduction. Source: bigdataexchange.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-segmentation-unsubscribe-reduction-28
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-segmentation-unsubscribe-reduction-28" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- unsubscribe rate reduction for companies using email segmentation effectively<br><small>Source: bigdataexchange.com (2026) · <a href="https://lighthousedata.io/data/email-segmentation-unsubscribe-reduction-28" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.