B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10%
10% -- unsubscribe rate reduction for Email campaigns using targeted segmentation (2025)
Targeted email segmentation leads to a 10-15% reduction in unsubscribe rates.
- Reported as a range of 10-15%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nureply
Primary
Tier A
https://nureply.com/blog/top-16-email-outreach-best-practices-to-boost-your-response-rates-in-2025/ ↗
Source Article
Top 16 Email Outreach Best Practices To Boost Your Response Rates In 2025 - Nureply
Top 16 Email Outreach Best Practices To Boost Your Response Rates In 2025
Email outreach remains a cornerstone of effective digital marketing and lead generation in 2025, with continual advancements in email marketing software and outreach tools like Mailchimp, HubSpot, Outreach.io, and Lemlist driv…
Original Research
Nureply
· Original study ↗
Methodology
Source reports a range of 10-15%; midpoint 12.5% used per extraction protocol
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email campaigns using targeted segmentation: 10% unsubscribe rate reduction. Source: Nureply (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/segmentation-unsubscribe-rate-reduction-2025
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<blockquote cite="https://lighthousedata.io/data/segmentation-unsubscribe-rate-reduction-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- unsubscribe rate reduction for Email campaigns using targeted segmentation<br><small>Source: Nureply (2025) · <a href="https://lighthousedata.io/data/segmentation-unsubscribe-rate-reduction-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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