B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
4%
4% -- click through rate lift for Google Ads mobile campaigns (2025)
Adding call assets to Google Ads mobile campaigns can increase click-through rates by 4% to 5%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
tinyadz.com
Primary
Tier C
https://www.tinyadz.com/blog/top-trends-in-top-mobile-advertising-networks-you-shouldnt-ignore/ ↗
Source Article
Top Trends in top mobile advertising networks You Shouldn’t Ignore
Mobile advertising is booming in 2025, with in-app ad spend projected to reach $462.30 billion by 2027. Staying ahead means understanding the latest trends and tools shaping the industry. Here's what you need to know:
- AI-Driven Optimization: Platforms like Google Ads and TinyAdz use machine learni…
Original Research
tinyadz.com
· Original study ↗
Methodology
Range 4–5%; midpoint used
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Google Ads mobile campaigns: 4% click through rate lift. Source: tinyadz.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/call-assets-ctr-boost
HTML Embed
<blockquote cite="https://lighthousedata.io/data/call-assets-ctr-boost" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- click through rate lift for Google Ads mobile campaigns<br><small>Source: tinyadz.com (2025) · <a href="https://lighthousedata.io/data/call-assets-ctr-boost" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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