C
Evidence Grade C
Graded
under review
Use with Hedging
Current
33.6%
33.6% -- conversion rate for Cadbury Dairy Milk personalized video campaign (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
33.6%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Cadbury
Primary
Tier C
https://www.oberlo.ca/blog/customer-engagement ↗
Source Article
Customer Engagement: What Is It and How to Master It
Also cited by
Original Research
Cadbury
· Original study ↗
Methodology
Campaign result cited by Oberlo; original campaign year not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
Cadbury Dairy Milk personalized video campaign: 33.6% conversion rate. Source: Cadbury (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cadbury-campaign-conversion-33-6
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<blockquote cite="https://lighthousedata.io/data/cadbury-campaign-conversion-33-6" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33.6%</strong> -- conversion rate for Cadbury Dairy Milk personalized video campaign<br><small>Source: Cadbury (2026) · <a href="https://lighthousedata.io/data/cadbury-campaign-conversion-33-6" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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