B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

18%

18% -- customer reactivation rate for Dormant customer segment (2+ lifetime purchases, 90+ days lapsed) at C3 Industries, a multi-state cannabis operator (2026-03)

Name: Customer Reactivation Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-14

2026-03 · Pinelands Marketing

A three-stage automated win-back sequence reactivated 18% of a dormant cannabis customer segment (customers with 2+ purchases and no visits for 90+ days) within 60 days of launch.

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Attribution: Pinelands Marketing View source

Lighthouse Research Team

Last verified: 2026-09-14 · How we verify data →

Source verified Evidence graded

Value

18%

Unit

Percentage

Data Vintage

2026-03

Entity

Dormant customer segment (2+ lifetime purchases, 90+ days lapsed) at C3 Industries, a multi-state cannabis operator

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Pinelands Marketing Primary Tier A

https://www.pinelandsmarketing.com/blog/the-case-for-lifecycle-marketing-in-cannabis ↗

Confidence: 57/100 Vintage: 2026-03 Channel: Deep Crawl

Source Article

The Case for Lifecycle Marketing in Cannabis

The Case for Lifecycle Marketing in Cannabis March 5, 2026 · 7 min read Here’s a question I ask every cannabis operator I talk to. What happens after someone buys from you for the first time? The honest answer, at most dispensaries, is nothing. They get added to the list. They start receiving the sa…

Original Research

Pinelands Marketing · Original study ↗

Methodology

Self-reported first-party case study by the author (former Director of CRM at C3 Industries); segment defined as customers with at least two purchases and no visit in 90+ days; three-stage automated win-back sequence; reactivation measured within 60 days of sequence launch.

Methodology documented

Segmentation

Industrymarketing

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Plain Text

Dormant customer segment (2+ lifetime purchases, 90+ days lapsed) at C3 Industries, a multi-state cannabis operator: 18% customer reactivation rate. Source: Pinelands Marketing (2026-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/c3-industries-winback-segment-reactivation-rate

HTML Embed

<blockquote cite="https://lighthousedata.io/data/c3-industries-winback-segment-reactivation-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- customer reactivation rate for Dormant customer segment (2+ lifetime purchases, 90+ days lapsed) at C3 Industries, a multi-state cannabis operator<br><small>Source: Pinelands Marketing (2026-03) · <a href="https://lighthousedata.io/data/c3-industries-winback-segment-reactivation-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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