B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- customer reactivation rate for national coffee subscription brand (2025)
40% of dormant users reactivated following a targeted outbound Voice AI Soundboard campaign for a national coffee subscription brand.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
78
Source
Boomsourcing
Primary
Tier A
https://www.boomsourcing.com/blog/ecommerce-customer-reactivation-to-boost-lifetime-value/ ↗
Source Article
Win Back and Repeat: Customer Reactivation Strategies That Boost eCommerce Lifetime Value
For high-growth eCommerce brands, real success isn’t measured by how many first-time buyers you attract — it’s by how many come back. This is exactly why eCommerce customer reactivation services matter: after the surge of holiday sales, many customers disappear into dormancy, leaving behind a quiet …
Original Research
Boomsourcing
· Original study ↗
Methodology
Case study on a targeted outbound campaign using Voice AI Soundboard.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
national coffee subscription brand: 40% customer reactivation rate. Source: Boomsourcing (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dormant-users-reactivated-2025
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<blockquote cite="https://lighthousedata.io/data/dormant-users-reactivated-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- customer reactivation rate for national coffee subscription brand<br><small>Source: Boomsourcing (2025) · <a href="https://lighthousedata.io/data/dormant-users-reactivated-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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