B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

3% -- customer reactivation rate for BRAX inactive customers (no purchase within last 24 months) receiving voucher Automail campaign (2026)

Name: Customer Reactivation Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-05

2026 · Apteco

BRAX achieved a 3% reactivation rate among inactive customers (no purchase in the last 24 months) contacted via an automated voucher email campaign.

Initial results during the COVID-19 pandemic

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Attribution: Apteco View source

Lighthouse Research Team

Last verified: 2026-09-05 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2026

Entity

BRAX inactive customers (no purchase within last 24 months) receiving voucher Automail campaign

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Apteco Primary Tier B

https://www.apteco.de/kunden/fallstudien/brax-campaign-part-bertelsmann-printing-group ↗

Confidence: 53/100 Vintage: 2026 Channel: Common Crawl

Source Article

BRAX & Campaign: Kundenorientiertes Marketing

Original Research

Apteco · Original study ↗

Methodology

During Corona pandemic; daily triggered reactivation mailing via Apteco FastStats

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

BRAX inactive customers (no purchase within last 24 months) receiving voucher Automail campaign: 3% customer reactivation rate. Source: Apteco (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brax-reactivation-rate-3

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<blockquote cite="https://lighthousedata.io/data/brax-reactivation-rate-3" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- customer reactivation rate for BRAX inactive customers (no purchase within last 24 months) receiving voucher Automail campaign<br><small>Source: Apteco (2026) · <a href="https://lighthousedata.io/data/brax-reactivation-rate-3" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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