B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
45%
45% -- click through rate lift for Button-style CTAs (2025)
CTAs designed as buttons increase clicks by 45%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
designproject.io
Primary
Tier C
https://designproject.io/blog/why-your-websites-ctas-arent-working-and-how-to-fix-it/ ↗
Source Article
Why Your Website’s CTAs Aren’t Working (And How to Fix It) - TDP
You’ve got the buttons, the sign-ups, the links—but users aren’t clicking. The problem? CTAs don’t work just because they exist. To convert, they need the perfect timing, the right hook, and a clear reason to act.
If your website CTAs aren’t getting clicks, unclear messaging, weak placement, or a la…
Original Research
designproject.io
· Original study ↗
Methodology
No original source attributed in text
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Button-style CTAs: 45% click through rate lift. Source: designproject.io (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/button-cta-click-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/button-cta-click-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- click through rate lift for Button-style CTAs<br><small>Source: designproject.io (2025) · <a href="https://lighthousedata.io/data/button-cta-click-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.