B
Evidence Grade B
Graded
accuracy verified by the review judge
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Recent
72%
72% -- technology adoption for businesses (2025)
72% of businesses use generative AI for email or ad copy in 2025 according to the McKinsey Global Survey 2025.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://thepermatech.com/beyond-it-support-top-ai-powered-tools-transforming-marketing/ ↗
Source Article
Top AI Tools Revolutionizing Marketing 2025
Artificial intelligence (AI) has moved far beyond the realm of IT support. Today, it’s redefining marketing by blending automation, analytics, and creativity. From hyper personalized campaigns to predictive insights, AI tools are enabling marketers to make smarter, faster, and more accurate decision…
Original Research
McKinsey
· Original study ↗
Methodology
Cited from McKinsey Global Survey 2025 via third-party blog
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 | 2% | |
| 2023 | 1% | -50.0% |
| 2025 (current) | 55% | +5400.0% |
| 2025 (current) | 72% | +30.9% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses: 72% technology adoption. Source: McKinsey (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-genai-email-ad-copy-2025
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<blockquote cite="https://lighthousedata.io/data/businesses-genai-email-ad-copy-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- technology adoption for businesses<br><small>Source: McKinsey (2025) · <a href="https://lighthousedata.io/data/businesses-genai-email-ad-copy-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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