B
Evidence Grade B
Graded
not independently verified
Safe to Cite
Recent
50%
50% -- return rate for business customers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Sources (5)
Amazon Advertising
Primary
Tier A
https://advertising.amazon.com/library/guides/prime-day-guide-advanced-strategies?ref_=a20m_us_lbr_g… ↗
Source Article
Your Prime Day 2026 advertising guide
Prime Day 2026: Advanced strategies to help drive business growth
Explore advertising approaches that help differentiate your brand during Prime Day. Learn ways to showcase your products effectively and create shopping experiences that drive business growth.
In 2025, Prime members worldwide purchase…
Also cited by
deloitte.com
https://www.deloitte.com/
2026-08-18
2026-09-21
nerdwallet.com
https://www.nerdwallet.com/
2026-08-18
ifs.org.uk
https://ifs.org.uk/
2026-08-18
Original Research
Amazon Advertising
· Original study ↗
Methodology
Business customers return fewer orders than non-business customers.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
business customers: 50% return rate. Source: Amazon Advertising (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/business-customers-return-rate
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<blockquote cite="https://lighthousedata.io/data/business-customers-return-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- return rate for business customers<br><small>Source: Amazon Advertising (2025) · <a href="https://lighthousedata.io/data/business-customers-return-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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