B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
6.1%
6.1% -- purchase intent lift for Brooks Running Creative Lab (2025)
Brooks Running's Creative Lab recorded a 6.1% lift in purchase intent in North America.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6.1%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IHAF
Primary
Tier B
https://amyposner.com/in-house-writing-teams-and-ai-why-your-writers-are-producing-more-and-developi… ↗
Source Article
In-House Writing Teams and AI: Why Your Writers Are Producing More and Developing Less
Original Research
IHAF
· Original study ↗
Methodology
IHAF-reported campaign results
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brooks Running Creative Lab: 6.1% purchase intent lift. Source: IHAF (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brooks-running-purchase-intent-lift-6-1
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<blockquote cite="https://lighthousedata.io/data/brooks-running-purchase-intent-lift-6-1" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.1%</strong> -- purchase intent lift for Brooks Running Creative Lab<br><small>Source: IHAF (2025) · <a href="https://lighthousedata.io/data/brooks-running-purchase-intent-lift-6-1" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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