B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1.03%
1.03% -- email traffic share for Brooklinen (desktop traffic) (2020)
Email/mail accounts for 1.03% of Brooklinen's desktop traffic.
- Exact snapshot date of Similarweb data not explicitly stated in text
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1.03%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Similarweb
Primary
Tier C
https://www.gallantway.com.au/post/case-study-how-brooklinen-acquires-customers-grows-profitably-onl… ↗
Source Article
Case Study: How Brooklinen Acquires Customers & Grows Profitably Online
Case Study: How Brooklinen Acquires Customers & Grows Profitably Online
Brooklinen founders Rich and Vicki Fulop had (quite literally) been resting on their million-dollar business idea their whole lives.
The idea was to offer a simple solution to buy beautiful, luxury-grade sheets at an accessible …
Original Research
Similarweb
· Original study ↗
Methodology
Desktop traffic source distribution per Similarweb, as cited in Gallantway case study; exact snapshot date not stated; small-but-meaningful channel share retained.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brooklinen (desktop traffic): 1.03% email traffic share. Source: Similarweb (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brooklinen-desktop-email-traffic-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brooklinen-desktop-email-traffic-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.03%</strong> -- email traffic share for Brooklinen (desktop traffic)<br><small>Source: Similarweb (2020) · <a href="https://lighthousedata.io/data/brooklinen-desktop-email-traffic-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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