B
Evidence Grade B
Safe to Cite
Recent
52
52 -- average net promoter score for Beer brands in Brazil (Opinion Box Prêmio Voz do Cliente segment average) (2025)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
52
Unit
Score
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Opinion Box
Primary
Tier A
https://www.opinionbox.com/voz-do-cliente/segmentos-avaliados/cervejas/ ↗
Source Article
Cervejas | Opinion Box
SEGMENTO
CERVEJAS
NPS® MÉDIO DO SEGMENTO
53
+1 ponto comparado
ao ano anterior.
MARCAS AVALIADAS
21
SEGMENTO
CERVEJAS
NPS® MÉDIO DO SEGMENTO
52
+5 pontos comparado
ao ano anterior.
MARCAS AVALIADAS
20
SEGMENTO
CERVEJAS
NPS® MÉDIO DO SEGMENTO
47
MARCAS AVALIADAS
17
SEGMENTO
CERVEJAS
NPS® MÉDIO DO SEG…
Original Research
Opinion Box
· Original study ↗
Methodology
Segment average NPS, +5 points vs prior year; 20 brands evaluated in the 2025 edition.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | 41 | |
| 2025 (current) | 52 | +26.8% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Beer brands in Brazil (Opinion Box Prêmio Voz do Cliente segment average): 52 average net promoter score. Source: Opinion Box (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brazil-beer-segment-avg-nps-2025
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<blockquote cite="https://lighthousedata.io/data/brazil-beer-segment-avg-nps-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52</strong> -- average net promoter score for Beer brands in Brazil (Opinion Box Prêmio Voz do Cliente segment average)<br><small>Source: Opinion Box (2025) · <a href="https://lighthousedata.io/data/brazil-beer-segment-avg-nps-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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