B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
30
30 -- average net promoter score for SaaS industry (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30
Unit
Score
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
refiner.io
Primary
Tier C
https://refiner.io/blog/nps-customer-service/ ↗
Source Article
How to Use NPS in Customer Service - NPS Customer Service Guide
How to Use NPS in Customer Service
Wondering how to use NPS in customer service?
Customer experience is so critical to SaaS success, isn’t it? 96% of customers consider customer service vital to their loyalty to a brand, after all. And loyal customers are 5x more likely to purchase again and 4x more…
Also cited by
2026-09-17
2026-09-21
Original Research
refiner.io
· Original study ↗
Methodology
Industry benchmark cited without named source
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 30 | |
| 2026 | 36 | +20.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
SaaS industry: 30 average net promoter score. Source: refiner.io (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/saas-industry-average-nps-30
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<blockquote cite="https://lighthousedata.io/data/saas-industry-average-nps-30" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30</strong> -- average net promoter score for SaaS industry<br><small>Source: refiner.io (2025) · <a href="https://lighthousedata.io/data/saas-industry-average-nps-30" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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