B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
28%
28% -- email open rate increase for brands using humanized interactions (2020)
Using strategies to better humanize interactions can produce a 28% increase in email open rates.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (4)
Braze
Primary
Tier A
https://www.braze.com/perspectives/article/how-customer-engagement-drives-brand-loyalty ↗
Source Article
How Customer Engagement Drives Brand Loyalty | Braze
The Human Touch: How Customer Engagement Drives Brand Loyalty
Published on July 23, 2020/Last edited on July 23, 2020/3 min read
Adam Swiderski
WriterThe adage that genuine connection is hard to come by in a hyper-connected world feels almost cliche at this point. After all, with just about everyone…
Also cited by
forbes.com
https://www.forbes.com/
2026-08-15
brevo.com
https://www.brevo.com/
2026-08-15
amraandelma.com
https://www.amraandelma.com/
2026-08-15
Original Research
Braze
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands using humanized interactions: 28% email open rate increase. Source: Braze (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/braze_humanized_interactions_email_open_rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/braze_humanized_interactions_email_open_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- email open rate increase for brands using humanized interactions<br><small>Source: Braze (2020) · <a href="https://lighthousedata.io/data/braze_humanized_interactions_email_open_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.