B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
39%
39% -- click through rate lift for branded short links vs generic short links (2026)
Branded short links earn up to 39% more clicks than generic short links pointing to the same destination.
- Represents an upper bound ('up to 39%')
- Based on Rebrandly controlled A/B testing cited in secondary blog
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Rebrandly
Primary
Tier C
https://u2l.ai/blog/how-to-create-custom-short-url ↗
Source Article
URL Shortener: Short Branded URLs, QR Codes, and Bio Pages | U2L
How to Create a Custom Short URL in 3 Steps (2026 Guide)
Learn how to create a custom short URL with your own slug, branded domain, or subdomain. Step-by-step guide with naming tips and CTR-boosting strategies.
A random short link like bit.ly/3xK9p2
works, technically. But would you click it if you …
Also cited by
2026-09-22
Original Research
Rebrandly
· Original study ↗
Methodology
Controlled A/B testing by Rebrandly, as cited by U2L AI vendor blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
branded short links vs generic short links: 39% click through rate lift. Source: Rebrandly (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/branded-short-links-ctr-lift-rebrandly
HTML Embed
<blockquote cite="https://lighthousedata.io/data/branded-short-links-ctr-lift-rebrandly" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- click through rate lift for branded short links vs generic short links<br><small>Source: Rebrandly (2026) · <a href="https://lighthousedata.io/data/branded-short-links-ctr-lift-rebrandly" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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