B
Evidence Grade B
Graded
under review
Safe to Cite
Current
34%
34% -- click through rate lift for Branded links vs generic short links (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Sources (2)
Rebrandly
Primary
Tier B
https://linkutm.com/glossary/branded-link ↗
Source Article
Branded Link: What It Is and Why It Gets More Clicks
Branded Link
A branded link is a shortened URL that uses a custom domain owned by the brand rather than a generic shortener domain. Where bit.ly/3xK9pQr
reveals nothing about its origin, go.brand.com/summer-sale
identifies the sender before the click. Branded links combine the brevity of a URL short…
Also cited by
2026-09-28
Original Research
Rebrandly
· Original study ↗
Methodology
Research by Rebrandly comparing branded link clicks to generic short links; not stated if original methodology published here
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Branded links vs generic short links: 34% click through rate lift. Source: Rebrandly (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/branded-links-34-percent-more-clicks
HTML Embed
<blockquote cite="https://lighthousedata.io/data/branded-links-34-percent-more-clicks" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- click through rate lift for Branded links vs generic short links<br><small>Source: Rebrandly (2026) · <a href="https://lighthousedata.io/data/branded-links-34-percent-more-clicks" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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