B
Evidence Grade B
Safe to Cite
Dated
4%
4% -- customer satisfaction rate for customers (2022)
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
4%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
SurveyMonkey
Primary
Tier B
https://ko.surveymonkey.com/market-research/resources/how-to-track-your-brand-perception/ ↗
Source Article
7 Key Customer Service KPIs You Should Always Track
7 Key Customer Service KPIs You Should Always Track
Today, customer service is at the heart of business success—90% of consumers say the quality of customer service they receive is important to them, and many use it as a decision factor when they make purchase decisions. It’s critical then, to measu…
Also cited by
ko.surveymonkey.com
https://ko.surveymonkey.com/market-research/resources/how-to-track-your-brand-pe…
2026-08-17
Original Research
SurveyMonkey
· Original study ↗
Methodology
4(만족)와 5(매우 만족) 응답만 계산에 포함하는데 그 이유는 고객 유지를 가장 정확하게 예측할 수 있다고 알려졌기 때문입니다.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 4% customer satisfaction rate. Source: SurveyMonkey (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-satisfaction-rate
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<blockquote cite="https://lighthousedata.io/data/brand-satisfaction-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- customer satisfaction rate for customers<br><small>Source: SurveyMonkey (2022) · <a href="https://lighthousedata.io/data/brand-satisfaction-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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