B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
84%
84% -- brand recall for Haribo remake (2020)
The homemade remake of the Haribo ad achieved an 84% brand recall rate among surveyed UK consumers.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2020
Entity
Sample Size
2,076
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
76
Source
adtechdaily.com
Primary
Tier A
https://adtechdaily.com/2020/06/09/power-to-the-people-two-homemade-remakes-of-classic-ads-from-itvs… ↗
Source Article
Power To The People: Two Homemade Remakes Of Classic Ads From ITV’s ‘The People’s Ad Break’ More Emotionally Engaging Than Originals - Ad Tech Daily
Video ad tech company Unruly compares emotions and brand uplifts of commercials featured in broadcaster’s initiative; Brand recall for remakes higher across board
LONDON – How do your average Joe’s ad creation skills compare to some of the country’s most renowned brands? Even better than the real th…
Original Research
adtechdaily.com
· Original study ↗
Methodology
Unruly analysed the emotional responses of almost 2,076 UK consumers to 5 classic commercials and their remakes.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Haribo remake: 84% brand recall. Source: adtechdaily.com (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-recall-haribo-remake
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brand-recall-haribo-remake" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- brand recall for Haribo remake<br><small>Source: adtechdaily.com (2020) · <a href="https://lighthousedata.io/data/brand-recall-haribo-remake" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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